In the modern cloud era, organizations have started to shift towards the Azure cloud offerings given the less commitment towards the cost, maintenance, and agility for go-to-market.
Also, one of the significant reasons for the recent increase in the adoption was that the Microsoft BizTalk Server users started to migrate to Azure iPaaS as it integrates well with the existing workloads.
The Azure footprint of an organization will continue to grow, which will eventually add a layer of complexity in managing the Azure cloud cost.