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Email marketing is one of the most effective ways to grow your business. It's easy to set up and gets results. However, it’s also easy to get wrong—and this can make the difference between a successful campaign and an inactive one. Here are five tips that will help you improve your email marketing strategy:


5 tips to improve your email marketing


Use a great subject line

Your subject line is the first impression your reader will have of you. It's the reason they'll open the email or not. You need a "Wow!" subject line to get their attention and make them click through. Your subject line should be clear, concise, and relevant to the content of your email; use keywords that describe what you're offering in order to grab their attention and help them find it in their inbox (e.g., "Free ebook" instead of just "ebook").


The length of a good subject line varies depending on who you ask—some say 50 characters, others 60—but we prefer shorter ones because longer ones are harder for people to read quickly. They also tend to attract spam filters more often. Avoid using caps or symbols because they'll look like spammy spamming spammer spammers!



Include a CTA

A call to action (CTA) is a button that prompts the recipient to take some action. It's an important part of any email marketing campaign, and there are many different types of CTAs you can use in your emails. The most common type is the "click here" button, which links back to your website or another page on your site. You can also add widgets that show off new products or services, direct subscribers to subscribe for updates from you, or even ask them questions about their interests and preferences.



Personalize your emails

You can also personalize your emails by using the subject line, body of the email, and CTA to include a person’s name. This is a great way to make them feel like you are talking directly to them instead of just sending out mass emails.


One example would be: Hi [NAME], thank you for signing up for my newsletter! Here’s a free tip from our white paper that I think will be helpful….


Another example could be: [NAME], I know how busy you are, so we made some time-saving tips just for you! Check them out below….



Be consistent

Consistency is a key factor in building trust, relationships, and loyalty. When you're consistent with your messaging, you're more likely to hold on to your customers and attract new ones.


Here are some examples of how you can be consistent:

  • Consistent messaging across channels. You need to ensure that the messages you deliver through your social media accounts, website and email campaigns are the same — or at least similar. If they differ significantly from one channel to another, it will confuse customers who may not know where they should go for answers or solutions when they need them most.
  • Consistent branding across all channels. This means using the same color palette throughout every piece of communication that reaches buyers — from emails to social media posts — so people recognize what's produced by your team at first glance instead of having to try to guess which department sent out an email blast or tweet last week about product X versus Y (or whatever). The easiest way? Create artwork templates for each type of message so designers can put together new materials quickly without having to worry about whether their creations will match existing collateral pieces exactly (or close enough).



Validate Email Addresses

Email address validation is an important part of your email marketing strategy. Without validating the addresses you are sending to, you risk delivering emails to spam folders or even worse—your recipients’ junk mail folders.


To avoid these problems, it is important that you test each email address before you send a campaign so that you can be sure that the address is valid and active. To do this, many online tools allow users to enter an email address into their system and then check if it's correct or not: MailTester is one example of such a tool. In order for this tool work properly, however, there must be at least one piece of content on your site linked back to your signup form (or link). This way, knows which emails were sent from where!



Keep it simple

Email marketing has become an integral part of online marketing for many businesses. It’s a great way to connect with customers, generate interest, and build loyalty. But as you know all too well, it can be challenging to create a successful email campaign that resonates with your audience.


So what’s the secret? Well, there isn't one. Instead of looking for some magical formula that will yield results every time (because those don't exist), focus on following these 5 tips instead:

  • Keep it simple! Don't use too many colors; don't use too many images; don't use too many words; don't use too many links; don't use too many fonts...the list goes on!
  • Make sure your calls-to-action (CTAs) are clear and concise so that people know exactly what they need to do next after opening an email from you. In addition to including CTAs in your emails themselves, also make sure there's enough space between paragraphs so that readers can easily identify where one section ends and another begins - something I've seen missing from some emails recently which made them harder than necessary for me as a reader who's used to reading longer text documents like blog posts or magazine articles.


If you follow these five tips, you are sure to see success in your email marketing strategy!



Email marketing is a powerful tool for any business, but it can be difficult to get right. If you follow these five tips, you are sure to see success in your email marketing strategy!


Email marketing is a great way to reach your audience. You can use it to increase sales, build brand awareness, and drive traffic to your website. You can also use it to engage with your audience and build relationships by sending them useful information on a regular basis. Finally, if you automate the process of creating an email newsletter or social media posts then this can save time while still allowing you the flexibility of sending out customized content at different times during the week or month depending on what works best for your business.



If you follow these five tips, you are sure to see success in your email marketing strategy!


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