Different Types of Gamification at Online Casinos
Gamification is here to stay and what is worth noting is the number of methods introduced on an almost daily basis.- Published by Kunal Chowdhury on .
The online slots can be found on some of the most engaging Internet casino platforms. But what makes these casinos so exciting is their ability to carry punters and loads of activities that keep them hooked on the site for long periods. Finding your casino game is easy, especially when you know how to claim your 5 pound free no deposit bonus. These casinos can do this through a process known as gamification.
In this post, we explain what gamification is while highlighting the different types of gamification techniques that many online casinos apply today to attract customers.
Quite simply put, gamification in iGaming involves the technique of adding non-gaming dynamics into online casino gaming.
The whole purpose of gamification is to boost engagement. This engagement occurs between the online casino, the casino game, the punter, other players, and a non-playing or gambling public.
After playing a casino game, a feedback mechanic is an excellent example of gamification.
Also, the use of an award, point, or leaderboard system can all fall under the category of gamification.
These are all processes used by the casino or the casino game’s software developer to engage players in investing more time, effort, and money playing.
The idea of gamification developed because casinos realised that it was not enough to just provide popular and new online casino games on their sites. Almost every other Internet casino offers similar, if not the same, casino games.
Casinos, therefore, thought of what other unique selling point (USP) could be used to attract new customers while also retaining existing customers.
This is where the concept of gamification came to light. Gamification provides the edge a casino needs to survive in a highly competitive industry and thrive.
What's more, gamification is not just adopted by online casinos, but even software developers realise the vast potential that the process can bring to promoting their games.
Ultimately, online casinos use gamification because just having casino games to play is simply not enough these days. Check also the 6 less known types of digital marketing which are popular in today’s business.
iGaming platforms make use of gamification for the following reasons:
The types of gamification techniques used by casinos may differ. However, they all have the same goals in mind, which is to:
While gamification methods vary across casinos, many offer new and existing customers freebies like free spins and free cash rewards. These rewards appeal to most punters and almost certainly guarantee that they keep playing or return to the casino at some other time to continue playing. Find out also the 50 best video games of the 21st century if you haven’t played them yet.
This is one gamification technique that many casinos are adopting today. The idea is for punters to share their in-game achievements like badges, points, and other milestones via various social media channels like Twitter, Instagram, and Meta (Facebook).
This gives the casino a great deal of exposure online and could help boost their customer base.
You earn loyalty points as you spend more time and money playing your favourite casino games in one casino, you earn loyalty points. These loyal points open up a myriad of benefits for punters. Some casinos rank their loyalty points according to the number of hours they have put in. For example, the ranking can be Bronze, Silver, Gold, and Platinum. Each rank offers players amazing prizes like cashback rewards, free spins, free cash, free card/table games, free bets, and so on.
The leaderboard system is another type of gamification that puts punters in perpetual competition mode when playing casino games. To some players, the fun is in knowing that they rank high on the leaderboard, while to others, the fun lies in the rewards that ranking high can bring. Either way, the leaderboard system is a great gamification technique that many casinos use today.
As already mentioned, players are tempted by freebies, and casinos know this. This is why casinos have used freebies like free spins and free cash deposits for ages now. But some casinos have stepped up their freebies with other added incentives to keep players engaged for much longer. In some cases, freebies and other gamification methods have been merged for an even greater effect.
For example, players ranking high on a leaderboard might be rewarded with free spins. Also, free cash rewards may be offered to players that post their milestones on social media channels. The idea is to encourage as much engagement from punters as possible to keep the casinos trending, drive traffic, boost conversions, and increase profits.
Gamification is here to stay and what is worth noting is the number of methods introduced on an almost daily basis. But no matter what gamification technique casinos may introduce, their goals are still basically the same.
It is also interesting to point out that casinos are not the only beneficiaries of gamification. Punters get to enjoy playing classic, new, and popular casino games, knowing that there are many rewards on offer for them if they keep playing.
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