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The method your business uses to attract a relevant audience is an important part of brand positioning. Many businesses, whether well-established or up-and-coming, benefit from deliberate content syndication, sharing and republishing your original material across multiple websites and platforms.


When you know how to syndicate content and do so with purpose, you can effectively attract new clients and customers while establishing yourself as an authority within your niche, whether you focus on gaming, technology, fashion, food, or music.



A strong campaign can support your site in gaining organic traffic, increasing backlinks over several channels, and establishing trustworthiness with search engines. Sharing your content across multiple platforms can help expand the reach of your pieces and help you access a new audience. Use the flowchart as a guide to help you plan a strategic content syndication campaign.


Infographic: A guide to Content Syndication intro