If you are in the digital marketing space, you should understand the basics of SEO and its importance to your business. Therefore, you should develop and execute an SEO strategy for your online business. Your plan needs to be more than creating content around keywords for your customers.
SEO strategy involves categorizing your website's content by topic, thereby helping search engines recognize users' intentions when searching. To get you started, we have prepared a guide you can use to develop an effective SEO strategy in 2020.
The first step in coming up with your SEO strategy is making a list of the topics you intend to cover on your website. You can do that by compiling up to 10 short words and terms related to your product or service.
You can use SEO tools to help you identify variations of the keywords that are sensible for your business. Each of the keywords you will locate will act as the foundation for a more massive cluster of long-tail keywords.
For each keyword you identify, use the keyword tool to discover up to 10 long-tail keywords. These long-tail keywords will help you expound further on the original subject keyword. You will then create content around these long-tail keywords derived from the step above.
This approach will enable your business to attract readers that have different interests. As a result, you will create more entry points for users who would want to purchase something. When your content is more explicit, it addresses the particular needs of your audience. Such an approach will increase the probability of converting your traffic into leads.
It will be a tall order to try to rank one page for several keywords. The best approach would be to take the ten pillar topics you generated in the first step and create a web page for each. The web page will outline the subject matters at a higher level using the long-tail keywords.
The number of your keywords will help determine the number of pillar pages you will have. Then, the number of topics you will create on the pillar pages will inform the products and services your business has.
Blogging will be a great way to rank for keywords and keep your website users occupied. Every blog post is a new web page that offers you an opportunity to rank highly in search engines. The blog posts will give you a chance to elaborate on every sub-topic hence helping you to begin appearing on Google.
To develop page influence, it would be best if you blog every week. You should not focus on your cluster topics only; you should also write about unrelated topics that interest your customers. Such an approach will help give your website authority in Google.
Link-building, which is also known as creating backlinks, is an off-page SEO strategy. It involves attracting inbound links to your website. You can begin by creating blog posts and sharing them on social media such as Facebook, Twitter, and LinkedIn.
You can also talk to other bloggers to offer you an opportunity to guest blog. Through guest blogging, you can create links back to your website.
The SEO industry is dynamic hence requires you to stay on top of the current trends and industry best practices. It would be best if you networked with other players in the industry to get the latest news.
You can also use numerous online resources that provide the latest news and changes in the SEO space. It is advisable to learn these new ways as they may alter your overall SEO strategy.
