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The world of sports betting is getting bigger and bigger with bettors able to bet on a huge variety of different sports. Whatever your sport, whatever your market there is a good chance that there is a bookmaker out there for you. In this article we take a look at some of the best UK bookmakers and provide a comprehensive online bookmakers list that you could look to choose your perfect betting partner from.


List of UK Bookmakers - Everything you need to know


1. Bet365

It makes sense to start any UK bookmaker review with Bet365 who have long been regarded as one of the best bookmakers in the business.


Boasting a hugely comprehensive sportsbook, you can bet on almost any sport across the world. This includes a hugely comprehensive international racing programme as well as the ability to bet on multiple football leagues across the world.


Bet365 offer a huge variety of offers and incentives to welcome new customers. This includes a new account offer of £50 in free bets if just £10 is deposited. Bet365’s Price Promise, providing customers with the very best horse racing odds and a soccer accumulator bonus where players could get 70% extra on winning selections are also incentives any new customer can take advantage of if they sign up for Bet365.



2. Skybet

Skybet pride themselves on being the UK’s most popular bookmaker. A bookmaker that places customer welfare at its heart, over half a million of their customers have activated some form of deposit limit since they were introduced.


Similarly to Bet365, Skybet’s sportsbook is vast and covers most major sports and leagues across the globe. Skybet allows its players to customise their own bets and helps them set their own odds.


New Skybet customers can take advantage of the Skybet club. The Skybet club is an incentive programme that offers players exclusive rewards depending on how much they have staked throughout a week. This includes a free £5 bet if £25 has been bet or 50 free spins.


New customers can also get £20 in free bets once they deposit their first £5.



3. William Hill

William Hill is one of the oldest and most established names in the business and are a fantastic partner to bet with.


William Hill really pride themselves with their horse racing and have a whole heap of horse racing incentives that customers can take advantage of. These include a free bet if your horse loses by a length, William Hill’s Best Odds Guaranteed and lengthen your odds markets.


New customers to William Hill can get £60 in free bets when the first £10 is deposit. As well as the free bets, William Hill customers can get a free bonus drop every day where customers can win a £1,000 every day and partake in William Hill’s ‘Free Bet Club’ where players can win a weekly free £5 bet if they stake more than £25 on multiple bets throughout the week.



4. Ladbrokes

Another one of the UK’s most established bookmakers is Ladbrokes. A betting giant, customers who bet with Ladbrokes know that if they join they will be able to access a huge variety of sports and leagues.


New customers to Ladbrokes can get £20 in free bets when they deposit their first £5. New customers will also be able to take advantage of Ladbrokes ‘Winner, winner daily spinner’ where customers can get daily free casino spins if the wheel lands right.


Ladbrokes also offer a bet boost which can be used once per day on any sport within Ladbrokes entire sportsbook.



5. Betfred

Betfred is another betting company that really pride themselves on their betting welfare tools.


Another of the UK’s most established bookmakers, Betfred have been a presence in the UK for decades and specialise in UK sports including sports such as snooker.


Where Betfred really thrive is in their football markets and they have a promotion where customers can bet on a particular player to score a goal and if that player goes onto score more than one goal, the customer will end up making hugely significant returns.


New customers to Betfred can take advantage of the company’s welcome offer where new customers can win £60 in free bets once £10 has been deposited.



6. Paddy Power

In comparison to some of the other bookmakers we have included on our list, Paddy Power are the new kids on the block when it comes to sports betting. Known for their sense of humour, Paddy Power will often run weird and wild bets that no other bookmaker would dream of running.


Despite their sense of humour, Paddy Power take horse racing and football very seriously. Being based out of Ireland, horse racing is probably the company’s first love and they have a whole host of betting experts on hand to try and add value to their customers.


New customers can take advantage of their welcome offer which will see customers get up to 100 free spins to use in the Paddy Power casino once £10 has been deposited.


List of UK Bookmakers - Everything you need to know


7. Virgin Bet

Another newcomer to the UK betting scene is Virgin Bet. With a bright and engaging betting interface, Virgin Bet have one of the best apps available to players.


Every sport you would want to bet on is covered and Virgin Bet try to offer value wherever they can.


New customers can get £20 in free bets when £10 is first deposited. Virgin Bet also offer customers the opportunity to win a weekly £10 free bet when a customer places two accumulators worth more than £10.



8. 888

888 are one of the best multi purpose bookmakers you would wish to find in the UK market, with 888 offering solid betting, poker and casino options.


When it comes to new customers, there is plenty for a new customer to sink their teeth into which includes £50 in free bets when a customer deposits £10.


Customers can also take advantage of 888’s Acca club and play their free weekly predictor game where £10,000 is up for grabs each week.


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