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Entertainment content is the basis of online casino projects. High-quality products attract the attention of the audience and bring impressive income to entrepreneurs.


The 2WinPower team wants to familiarize you with the process of developing program solutions for entertainment start-ups. Order a turnkey casino from a trusted provider.


How to Create Up-to-Date Software in the iGaming Industry?


Market Research

The first step in creating content is to study the situation in the gaming field in the world or a particular region.


At this stage, it is important to evaluate the following parameters:

  • current subjects and genres;
  • popular technologies;
  • common payment methods;
  • attractive bonus options, and others.


The information obtained will allow developers to form a further plan of action and provide customers with exactly what they want.



The Selection of a Subject

There are two main approaches to content creation:

  1. The implementation of classic themes.
  2. Experiments with relevant topics.


The so-called fruit slots (or one-armed bandits) are considered the traditional genre of gaming machines. They have not lost their relevance for more than 100 years. Content creators improve such slots, making them brighter and more attractive. However, their essence and principles of play remain unchanged.



As for new subjects, famous brands are experimenting with modern cultural phenomena and personalities, popular TV shows, computer games, and other current themes.


It is also worth noting the creation of special holiday series of slots. Such seasonal products are in high demand among players. New Year's games or machines dedicated to Halloween, Valentine's Day, and other holidays, enhance the festive atmosphere and motivate players to place high bets.



The Choice of a Technology

The most up-to-date content creation method today is HTML5. This technique has the following advantages:

  • easy software integration on any platform;
  • high-quality image and sound;
  • work in any operating system;
  • smooth transition between frames, and others.


An important benefit of this method is the possibility to create cross-platform solutions. Such products can be easily run on both mobile phones or other portable devices, as well as PCs or laptops.


No software download is required to start playing. They launch in any browser. Besides, such programs work smoothly even on older devices with rather poor technical characteristics.



The Development of Software

When a content creation plan is ready, a supplier can start implementing it. A raw program product must be thoroughly tested. Any deficiencies should be corrected before an official release.


After an internal evaluation of a product by a development company’s team and a focus group of players, it is necessary to analyze the finished software in reputable research organizations. The presence of appropriate quality certificates allows providers and operators to increase the level of loyalty of the target audience.



Marketing Activities

Ready-made program solutions must be properly presented to potential partners and consumers. The most effective methods are as follows:

  • the use of affiliate services;
  • advertising in social media;
  • increased bonuses for new slots, and others.


Information about gaming novelties posted on the pages of reputable industry media resources or influencers will attract the attention of consumers. Additional bonuses and free game benefits will also motivate gamblers to play new games more often.



How to Find a Good Producer?

To choose a worthy supplier, you need to pay attention to such nuances:


The Position of a Provider in the Market

When selecting the software for your online portal, consider producers who have proven themselves from the best side.


Extensive experience and a lot of positive reviews are the best indicators of a developer's reliability and responsible attitude towards working with the audience.


The Terms of Cooperation

Most companies offer both sale and rent of software. Everything depends on your goals and budget. It is important to note that decent products cost good money. Too low price should alert you.


At the same time, many firms offer significant discounts and benefits to their regular customers. Therefore, we recommend you find a trustworthy supplier for long-term cooperation.


Additional Services

Look for vendors that provide comprehensive support for iGaming businesses after the launch. In addition to selling content, they offer technical supervision, marketing services, administrative and payment software, and other solutions.


An integrated approach to project management will let you save your financial resources significantly, speed up and improve business processes.



The Main Things about the Creation of Entertainment Content

The development of decent gaming software is a responsible task that consists of many stages. Here are some key steps:

  • market research;
  • the choice of the optimal topic;
  • technology selection;
  • product creation;
  • the promotion of a finished solution, etc.


Reliable producers take the implementation of each stage professionally. Therefore, completed ready-to-run products are marked by excellent technical characteristics.


To order iGaming software for your internet business, leave a request to 2WinPower consultants. They will familiarise you with the assortment in more detail and help you select the ideal products for a start-up.




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