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Agility in business is defined as the characteristic which helps the company succeed in the long term. Agility in the business gives the organization a strategic approach imparting a first-mover advantage in the market.


This helps the company become more responsive towards achieving its objectives and thereby emerging as a successful business entity. Agility in business is defined not only by the leaders and the critical managerial personnel but also in the governance and environment that invigorate the stakeholders working in the organization.


All companies demand agility to increase customer demand and match the demand with their supply.


10 Key Reasons Companies are Adopting Agile


What is Agile?

An agile framework is a specific approach to project development to planning, managing, and implementation. It is an iterative process that includes continuous testing, testing, integration, and other forms of continuous development.


The Agile Manifesto is centered on the Agile values:

  • Individuals and interactions over processes and tools
  • Working software over comprehensive documentation
  • Customer collaboration over contract negotiation
  • Responding to change by following a plan



Why Do Companies Adopt Agile?

As opined by Harvard Business Review, agility has been defined as a catalyst to redefine business standards as it has helped several businesses to flourish in recent terms. This is the reason most companies demand agile in their line of business. And Agile & Scrum Certification gives working professionals knowledge and authority over Agile practices and how to implement them within their organization.


Beat the Competition

The first and most important reason why companies adopt agile is competition. Companies want to stay ahead in the race and stand out in their services to gain the confidence of the customers.


Companies want to achieve that first-mover advantage in the market to make the grade stand out from the competition. Many companies are trying to gain the first-mover advantage by mounting faster delivery times to grasp that advantage of the trendsetter in the market.



Constant Feedback

A business can prosper only when it can sell its products and business ideas. To sell the right products at the right time, companies need feedback from real customers to meet their needs. Feedback from real customers in a highly competing market is another major reason companies adopt agility.


In competitive markets where there are a large number of buyers and sellers of the same kind of products, the feedback mechanism plays a vital role in determining the success of the company. The culture that companies adopt needs to be agile to fetch customer feedback and strive towards achieving the targets.


Products of Superior Quality

With customer feedback comes the scope for the company to build superior quality products to gain customer loyalty and attract new customers in a highly competitive marketplace.


A company that adopts agility can build excellent products ahead of other companies operating in the same line of business. This first-mover advantage plays a crucial role in determining the success and growth of the company and attracting new customers.



Culture of Business

A business lays the stepping stones of success and prosperity through the culture it espouses and its employee morale. Agile culture is adopted mainly by software companies and companies operating in the e-business sector.


This culture of agility in business reflects in the governance and the leadership of the companies and acts as a catalyst in the competitive markets.


Discipline and Alignment to Customer Needs

A successful business goes by discipline and alignment with the customer's needs. A company that induces agility in its line of business is believed to stay aligned to the changing needs of its customers and the company objectives.


With agility in the culture of the business, a company can match the changing needs of its customers to stay on top of the table and evolve as a successful company.



Satisfaction of Customers

What you reap is what you sow. To plant the seeds of success, a company has to earmark the satisfaction of its customers. Customer satisfaction is the goal of every company to stand out from the competition and gain the confidence of its customers.


A company is operated by its employees but grows by the level of customer satisfaction it provides. To satisfy the customers, the company must adopt agility in its line of business.


A company must be instant in understanding the customers' needs and sell their products in line with the demand.


Analysis of Risk

Risk is part and parcel of business. Every company has to analyze the impending risks that are associated with it. A successful company analyzes the risks and manages them in an organized fashion.


A company that is agile in managing the risks and well equipped with stocks at the right time achieves success in the long term. Agility marks the level of ownership in better handling the risks ahead of time.



Increased Efficiency of Employees

A company that induces a sense of responsibility and agility in its line of business acts as a catalyst to surge the efficiency and morale of its employees and customers.


An efficient employee works towards the betterment of the organization and its customers. Agility boosts employee morale and efficiency, which results in customer loyalty and acts in line with the success of the business entity.


First Mover Advantage

The next reason why companies adopt agile is that every company wants to grab significant opportunities in the market. Opportunities come to them who work towards achieving great heights of success.


Business Agility provides the advantage of fraternizing one company with another. Mergers and acquisitions are forms of collabs that award the scope to expand and grow as partnerships and increase the customer base.



Excellence in Line of Business

The last reason why companies adopt agile is that companies want to excel in every sphere. This excellence requires judgment and taking the right steps at the right time.


This can only be achieved by discipline in the line of business and agility. An agile company can achieve success in a short period and by grasping opportunities at the right time.




Agility in business is in great demand as it induces a sense of responsibility and ownership in the companies. An agile business can grasp opportunities at the right time and make full use of its resources.


A company that strives toward satisfying its customers can use agility as a catalyst to gain the first-mover advantage in the industry and stand out in the competition.


Customer satisfaction is the key to success and is driven by the company's culture and environment. A company that focuses on building a good culture embarks customer loyalty and induces a sense of efficiency, which plants the seeds of success for the company.



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